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User research VS Market research, which works best for You?
Sometimes, knowing the best decisions to make for your business can be tedious. Thanks to market research, you can know what to do when you want to enter a new market or grow one you already have. For example, if you want to create a line of clothes for women, market research will tell you how…
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Five Ways Market Research Can Improve Your Business
As a business owner, it is only normal that you take steps to ensure your business moves forward. Getting to know your customers is a huge step in that direction as knowing your customers would mean that you understand what they want and why they want it. This information in turn helps you make informed…
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Mobile Security Testing: Why is it Important for Retail and Enterprise Businesses
As the world evolves, more people are using the internet on their phones. Mobile security testing has become an important way to protect users and businesses from cyber-attacks that take advantage of flaws in these systems. When a customer uses an app to access your business or services over the internet, it is important to…
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A Quality Assurance Guide on Test Reporting
Some of the qualities of being a good tester is to be able to share details precisely, state the facts and reproduce the issues if needed. To achieve good test reporting, the tester must be able to find the issues. The problem with communicating test reports starts when there is no accurate test result or…
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A Business Owner’s Guide to Quality Assurance
Take a moment to imagine a world where manufacturers don’t test their products to perform as intended. When no tests are run, apps and systems will fail, and their functionality will be impaired. While this is far from being a dystopian nightmare, it’s not ideal. We wouldn’t ride a bike, take the escalator, or even…