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How Big Data is Transforming Marketing and Advertising Strategies
In today’s digital age, data has become a powerful asset for businesses across various industries. One area where data analytics is making a significant impact is in marketing and advertising strategies. The advent of big data has revolutionized the way companies approach customer insights, allowing them to make more informed decisions and create personalized experiences.…
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Prunedge CPIO, Lanre Akomolafe, Urges Policy Reforms and Collaboration for Nigeria’s Digital Economy Growth on Silverbird Breakfast Show
The SilverBird Breakfast Show is a highly anticipated television program focused on discussing topical issues concerning the Nigerian society in the areas of healthcare, technology, entertainment, travel, and tourism, as well as fashion and lifestyle. The episode, which aired on Thursday, May 11th 2023, focused on Nigeria’s Digital Economy and its potential for growth and…
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Emerging Trends in Mobile App Development: What You Need to Know
Recent years have witnessed unprecedented growth in mobile app development, with millions of people relying on mobile apps in their daily lives. This surge in demand has paved the way for numerous emerging trends in mobile app development, which both developers and businesses must consider. As technology advances, mobile app development is becoming increasingly popular…
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The Role of 5G in Advancing the Next Generation of Technology
The advent of 5G technology marks a significant leap forward in the world of wireless communication. As the most advanced and cutting-edge generation of wireless technology to date, 5G is designed to be faster, more reliable, and to have lower latency than its predecessor, 4G. In this blog post, we’ll explore the many ways in…
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Transforming Customer Experience with Chatbots and Virtual Assistants
As businesses continue to navigate the ever-changing landscape of customer service, delivering exceptional customer experiences is no longer an option, but a necessity for companies to remain competitive. With rising customer expectations, increased competition, and the shift to digital channels, businesses must find innovative ways to connect with their customers and provide personalized, seamless experiences.…
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Mobile App Design: 3 Key Stages to Your App’s Success
Mobile apps have become an essential component of any successful business in today’s digital age. Whether you are a startup or an established enterprise, having a mobile app can help you reach a larger audience and improve customer engagement. However, designing an app that is both visually appealing and functional can be challenging. App design…
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5 Signs Your Corporate Website Needs a Redesign: A Guide for Business Leaders
The decision to redesign an existing website can be more challenging than starting a website from scratch. When there is no website, the urgency and motivation to create one are more evident. Conversely, when a poorly designed website already exists, some clients may question whether it’s worthwhile to invest in a new design. As a…
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Understanding how Digital Transformation can improve insights and drive Business Value
Digital transformation has become a hot topic for businesses worldwide. With the fast-paced advancements in technology, companies must embrace digital transformation to remain competitive and meet customer demands. In this blog post, we will explore what digital transformation is, why it is important, and how businesses can enable digital transformation to improve insights and drive…
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Engineering Management, Qualities for Success
Engineers face an important choice as they move up the career ladder: Should I be a technical lead or an engineering manager? While there is overlap between the skills each role requires, technical leadership and engineering management are very different paths. Deciding which one to take depends on your natural strengths and interests. The basic distinction…
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Any Business Can Benefit from Conversational UI
Before the advent of online stores, people had to walk into physical stores to buy goods. Most shops had customer assistants who helped people pick out what they wanted, advised them on what to get, or generally assisted them to make their shopping experiences easier. In many cases, these assistants used pre-defined scripts to respond…