The decision to redesign an existing website can be more challenging than starting a website from scratch. When there is no website, the urgency and motivation to create one are more evident. Conversely, when a poorly designed website already exists, some clients may question whether it’s worthwhile to invest in a new design.
As a business leader, your corporate website is a vital tool for attracting potential customers, partners, and employees. It serves as a platform to showcase your products and services, and it can be the first impression that visitors have of your brand. However, not all corporate websites are created equal, and some may require a redesign to ensure that they are effective in achieving business objectives.
In this article, we will focus on corporate website designs and explore five indicators that suggest the need for a design update.
- Outdated Design:
Technology is being redefined every year, so the website’s age alone can be a convincing reason for a redesign. If your website has not had any major updates over the last three years, it is likely that the designs and copys are outdated and casts a shadow of a doubt on your brand when assessed by your potential partners.
A website that looks outdated can negatively impact your brand image, making it difficult to attract new customers and partners. By redesigning your website, you can create a modern, professional-looking site that reflects the quality of your products and services.
- Poor User Experience:
A corporate website that is difficult to navigate, takes too long to load, or has broken links will create a poor user experience. This can frustrate your prospects, resulting in lost leads or sales. A redesign can help you create a user-friendly website that is easy to navigate, loads quickly, and provides visitors with the information they need.
- Limited Functionality:
If your website does not offer the functionality that your business needs to achieve its objectives, it is time for a redesign. This could include adding an e-commerce platform, optimizing the checkout, creating a mobile-friendly version, or integrating with third-party software.
By redesigning your website, you can ensure that it has the necessary features to support your business and achieve set objectives.
- Inconsistent Branding:
Your website is an extension of your brand, and it should reflect your brand identity consistently. If your website’s branding is inconsistent with your other marketing efforts, it can create confusion for visitors.
Your website should adapt to your business – not the other way round. A redesign can help you turn the tables and transform your website, aligning your website’s branding with your overall brand identity, creating a cohesive brand experience to execute your business strategy.
- Low Conversion Rates:
If your website is not converting visitors into leads or sales, it may be time for a redesign. Your website is your main communication channel with potential employees, partners, and shareholders, so it should answer all the questions these people may have in mind during a visit.
If you keep getting emails with questions that your company can – but your website does not – answer, A redesign can help you optimize your website’s conversion rates by making changes to the design, content, or user experience.
Your corporate website is a critical tool for achieving your business objectives. By recognizing the signs that indicate your website needs a redesign, you can take the necessary steps to improve its effectiveness. Whether it’s updating the design, improving the user experience, or adding new functionality, a website redesign can help you achieve your business goals. At Prunedge, we specialize in creating custom corporate website redesigns that align with your business objectives.
Click on the “get in touch” button at the top right of this page to book a free 30-minute consultation to find out how we can help provide your business with a brand-compliant and fully responsive website.