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How To Conduct A Successful User Interview
User interviews are a key part of the design process. They help you to understand your users and their needs so that you can build a product that meets their needs. However, conducting a successful user interview is not always easy as it may sound. What Is A User Interview? In a user interview, a…
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User research VS Market research, which works best for You?
Sometimes, knowing the best decisions to make for your business can be tedious. Thanks to market research, you can know what to do when you want to enter a new market or grow one you already have. For example, if you want to create a line of clothes for women, market research will tell you how…
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Five Ways Market Research Can Improve Your Business
As a business owner, it is only normal that you take steps to ensure your business moves forward. Getting to know your customers is a huge step in that direction as knowing your customers would mean that you understand what they want and why they want it. This information in turn helps you make informed…