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How Big Data is Transforming Marketing and Advertising Strategies
In today’s digital age, data has become a powerful asset for businesses across various industries. One area where data analytics is making a significant impact is in marketing and advertising strategies. The advent of big data has revolutionized the way companies approach customer insights, allowing them to make more informed decisions and create personalized experiences.…
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Prunedge CPIO, Lanre Akomolafe, Urges Policy Reforms and Collaboration for Nigeria’s Digital Economy Growth on Silverbird Breakfast Show
The SilverBird Breakfast Show is a highly anticipated television program focused on discussing topical issues concerning the Nigerian society in the areas of healthcare, technology, entertainment, travel, and tourism, as well as fashion and lifestyle.  The episode, which aired on Thursday, May 11th 2023, focused on Nigeria’s Digital Economy and its potential for growth and…
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Transforming Customer Experience with Chatbots and Virtual Assistants
As businesses continue to navigate the ever-changing landscape of customer service, delivering exceptional customer experiences is no longer an option, but a necessity for companies to remain competitive. With rising customer expectations, increased competition, and the shift to digital channels, businesses must find innovative ways to connect with their customers and provide personalized, seamless experiences.…
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Understanding how Digital Transformation can improve insights and drive Business Value
Digital transformation has become a hot topic for businesses worldwide. With the fast-paced advancements in technology, companies must embrace digital transformation to remain competitive and meet customer demands. In this blog post, we will explore what digital transformation is, why it is important, and how businesses can enable digital transformation to improve insights and drive…