In simple terms, market research is used to figure out what people want, and user research is used to figure out why they want what they want.  For user research, it is specific. It helps to find out how and why people use certain products so that you can focus on ones that more people will enjoy.  

However, with market research, you get information about a market and in turn figure out what people want and how to give it to them.  

The Big Question – User research or Market research ?  

The most important difference between market research and user research has to do with the results. If you only focus on what people want and need, you might miss important information that could have helped you meet a need that wasn’t being met and grow your business. In the same way, if you only watch how people interact with and use your products, you won’t be able to predict market demand or figure out how your competitors measure up.  

Based on this information, we can see that market research and user research will happen at different points in the development of a product or service.   

Market researchers are involved in the early stages of a product’s development. They look for ways to make money and give businesses information about the market’s needs, size, competition, and pricing. They use methods that focus on numbers. They look at large groups of samples to find out the average age of potential users, how much money they make, and other general facts.  

Also Read : Five Ways Market Research Can Improve Your Business

User researchers, on the other hand, work with the product teams to make features for a specific person. Often, qualitative research on users is done. They focus on a small group of people to find out more about them and what they want. With this information, the product team can fashion products and services that are just right for their users. They find out what each person thinks about a product that already exists and how it could be made better.  

When done right, market research and user research are used to reduce business risks and give stakeholders a clear plan for making successful products and services.  

Not to be a party pooper, but if you were looking forward to seeing a winner, there is none. Both types of research should be conducted by all businesses, even B2B businesses. This doesn’t mean you should start engaging in all kinds of research.   

Your goals will help you decide between market research and user research. But if you want to create a new product/service or make an existing one work better, you need to figure out what the market wants and make sure the right product is made for the right people in the right way. So, it’s likely that if you do both types of research, your results will be better. At Prunedge, our research teams have a lot of experience figuring out what questions to ask to get the information that your business needs.    

Read Here : Prunedge wins BIG at the BoICT 2022 Awards Night

Our strategy and research experts at Prunedge will help you use insights from market and user research in the various stages of product development and marketing. We study your customer’s behavior and identify their needs, from figuring out what your target audience needs and why they need them, to developing the product, to pre-sale, point-of-sale, and after-sale. Utilising that data to advise what features to create for your product to solve your customer’s pain points. 

Click on the “get in touch” button for a free 30-minute consultation to find out how we can help provide your business with a comprehensive study that guarantees you the best results. 

Lagos, 2022. Valentine’s day to many is a season to show and express love to spouses, family members, and generally close acquaintances. Against the norms, IT/Tech solutions startup – Prunedge, and social enterprise organization – Tech4Dev partnered to go the extra mile by expressing love to the society instead. The Love Act troupe gave scholarships, Paid bus fares, shared raw food items, etc. to orphanages, street hawkers, school students, law enforcement officers, road sanitation operatives, and more.

Both organizations teamed up on Thursday, February 17th and Monday, February 21st to organize gift-sharing and direct encounters with selected members of society; preaching the goodwill message of love, inclusion, and admonishing them to be the best they can be as we all do our part in ensuring we build a better society for us all.

Teammates from both companies were categorized into 13 groups with each group centered on certain pre-identified sects ranging from LAWMA Officials, BRT Bus Parks, Orphanage homes, Secondary Schools, Market Women, Security Guards, LASTMA Officials, Street Hawkers, Keke Napep Drivers, Petty Traders, Teachers, Petty Traders (Abuja), and Security Guards (Akure).

Each group made donations to corresponding sects, granting scholarship opportunities and offers to secondary students, paying transport fares for random individuals on the BRT, giving food items, and toiletries to Orphanages, LAWMA Officials, and Security Guards. Cash prizes was also shared to street hawkers, Petty traders, market women, teachers and keke drivers.

Executive Director at Tech4Dev, Diwura Oladepo, said ‘’The initiative is aimed at reaching out to the cadre of society that generally ‘don’t have. it’s our way of giving back to society, especially at a time when love is mostly preached and practiced. We also use the medium to admonish and appreciate them for all they do because they are an essential part of our community.’’

Also speaking, The Chief Executive Officer at Prunedge, Joel Ogunsola said, ‘’We want to ensure that we’re all included and love is not restricted to a particular sect of society alone. Reaching out to these communities over the years has shown that there’s some level of neglect shown to these people and we can’t continue to act like they’re not essential constructs of our society because they may not be financially buoyant to express love in the capacity they want to. We have taken this up to ensure we do better than our efforts in yesteryears and keep engaging them, supporting them and be that extra listening ear and shoulder they can lean on.’’

The Love Act 2.0 troupe redefined love by filling the bellies, putting smiles and laughter on many unexpecting faces from Lagos to Akure and Abuja preaching goodwill and encouraging all to be better citizens in whatever capacity they can.

For further information contact;

Andrew Lala; Andrew.lala@prunedge.com  

W: www.prunedge.com

Chigozie Paul; Chigozie.paul@tech4dev.com   

W: www.tech4dev.com 

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